What are the Salesforce modules?

• Salesforce Customer 360

When it comes to providing personalized services to your customers, there's nothing better than having effective tools that make it as easy as possible to connect with the consumer. Salesforce Customer 360 is a platform that will allow you to achieve two-way communication in each of the cycles that are part of the sales process.

This technology solution, how could it be otherwise, is cloud-based and its main objective is to provide unified customer experiences. Even better, it is connected to other Salesforce modules (Marketing Cloud, Service Cloud and Commerce Cloud), as well as to other external applications to access everything without having to leave the platform.

Customer 360 has handy tools for creating and storing customer profiles, acting as a kind of clearinghouse for exchanging data whenever necessary.

• Sales cloud

We are talking about a sales platform that offers a comprehensive follow-up from the first contact to the final purchase process. It has different options to cover different needs. For example, you will be able to have access to the profiles of current and potential customers so that you can contact them if necessary. Likewise, you will be able to know the status of your sales processes or take notes of meetings.

It also has a social network for employees and an application so that sales managers can access the platform from anywhere via their mobile device.

It's a simple, easy-to-understand mechanism that will also allow you to report on and obtain a lot of valuable data to learn more about prospects, make decisions, drive strategies and increase sales opportunities.

• Salesforce Marketing Cloud

This platform is used to create marketing campaigns. By being connected to the sales platform, everything is easier and reaching potential customers becomes more feasible.

Salesforce has integrated two possibilities for this type of tool: Pardot (targeted business-tobusiness marketing) and Salesforce Marketing Cloud (business-to-customer marketing). In fact, the two share some similarities, except that Pardot only considers e-mail marketing, while Marketing Cloud has other functionalities.

This tool will allow you to manage marketing more efficiently, offering multi-channel experiences to connect with the customer at the right time and with the right channel. In this way, you will increase customer acquisition and sales.

• Service Cloud

Service Cloud has been developed to improve customer satisfaction. It is equipped with different modules, each with its own license, so that each company can acquire the ones that best suit its business.

The objective of this platform is to meet the expectations set by the customer through an agile and convenient self-help service. As a result, interactions are streamlined and the customer service workload is reduced.

In short, with Service Cloud, you can resolve cases faster by gaining a global view of customer information, as well as offering attractive communities and portals. You can also provide personalized support via any digital channel and boost agent productivity by implementing chatbots and artificial intelligence solutions.

• Commerce cloud

When it comes to e-commerce, Commerce Cloud is the best tool. With it, you can contact buyers through different digital channels and manage orders.

It is a very comprehensive solution that you can manage on a daily basis, growing your business to reach more customers. The idea is to create satisfying shopping experiences by unifying high-potential personalized experiences and features. This solution works for both B2B and B2C customers.

• Salesforce Platform Cloud

Salesforce Platform Cloud will allow you to build, run, and manage different applications in the cloud quickly and securely. Its main objective is that any user can create applications to connect with their customers through personalized experiences.

The way to do this is really simple. The platform has very intuitive forms, as well as wizards and tools that work in the simplest way possible, drag and drop.