What are the Types of Salesforce Objects?

Feb 28, 20234 min read

Salesforce is a cloud-based customer relationship management (CRM) platform that helps businesses manage and automate their sales, customer service, and marketing processes. One of the core components of the Salesforce platform is Salesforce objects.

Salesforce Objects allow users customization to meet specific requirements of individuals and businesses. Keep reading to learn more about salesforce Objects:

What are Salesforce Objects?

Salesforce objects are tables that store data in the form of records. They can be customized to meet the unique needs of a business and can be used to track a wide range of information, including customer and prospect data, sales leads, and marketing campaigns.

What are the Types of Salesforce Objects?

There are two main types of Salesforce objects:

Standard Objects

Businesses commonly use Salesforce objects pre-built with the platform. Examples of standard objects include Accounts, Contacts, Leads, Opportunities, Cases, and Solutions.

Custom Objects

These are objects that a Salesforce administrator creates to store data specific to their business needs. Custom objects allow administrators to tailor the Salesforce platform to their specific processes and store data that is unique to their business.

What are Standard Objects?

Standard objects are pre-built in Salesforce, commonly used by businesses to store and manage data. Here are some of the most commonly used standard objects in Salesforce:

Accounts: Represents a company or organization that a business deals with.
Contacts: Represents individuals associated with an account, such as customers or prospects.
Leads: Represents potential customers who have expressed interest in a business's products or services.
Opportunities: Represents a sales opportunity for a business, such as a potential sale or project.
Cases: Represents customer service requests or issues that need resolving.
Solutions: Represents a solution or workaround for a customer issue.
Campaigns: Represents a marketing campaign that a business is running.
Products: Represents products that a business sells.
Price Books: Represents a collection of products and their prices used in a specific sales context.
Contracts: Represents a contract between a business and a customer.

These are some of the most commonly used standard objects in Salesforce. Standard objects come with standard fields, page layouts, and other features necessary for their core functionality and can be customized to meet specific business needs.

What are Custom Objects?

Custom objects are a type of Salesforce object created by an administrator to store data specific to their business needs. Custom objects allow administrators to tailor the Salesforce platform to their specific requirements and store unique data. Here are some key features of custom objects:

Custom Fields: Custom objects can have custom fields tailored to meet specific business needs. These fields can be text, number, date, or picklist, among others.
Relationships: Custom objects can have relationships with other objects, such as standard or custom objects. These relationships allow administrators to create connections between different types of data.
Page Layouts: Custom objects can have page layouts designed to meet specific business needs. Page layouts define how data is displayed and interacted on a record detail page.
Data Storage Limits: Custom objects can have custom data storage limits that the administrator determines. Having data storage allows administrators to store as much or as little as they need.
Security: Custom objects can have custom security rules and access controls defined by the administrator. Security rules allow administrators to set specific access rights and permissions for users.

Custom objects are a powerful tool for administrators to tailor the Salesforce platform to their specific needs and store unique data. They can meet a wide range of business requirements and provide greater flexibility and customization than standard objects.

What are Special Types of Salesforce Objects?

In addition to the two main types of Salesforce objects (standard and custom), several special types also help meet businesses' specific needs and requirements. These special objects include:

Big Objects

Big Objects are a new type of object in Salesforce that allow businesses to store and manage massive amounts of data. In addition to their high-speed querying features, Big Objects can simultaneously process hundreds of millions of records.

External Objects

External Objects allow businesses to access and manipulate data stored outside of Salesforce, such as in a database or on-premises system as if it were a native Salesforce object. Hence enabling businesses to integrate their external data with the Salesforce platform and create seamless user experiences.

Platform Event Objects

Platform Event Objects are a type of object in Salesforce that allows businesses to publish real-time events consumed by other Salesforce objects, systems, and platforms. Which enables businesses to build event-driven architectures and create real-time, two-way integrations between Salesforce and other systems.

What is the Difference between Standard and Custom Salesforce Objects?

Standard objects and custom objects are two different types of objects in Salesforce. Here are the main differences between the two:

Availability

Standard objects are pre-built objects that come with the Salesforce platform. On the other hand, an administrator can create custom objects to store data specific to their business needs.

Functionality

Standard objects come with standard fields, page layouts, and other features necessary for their core functionality. On the other hand, custom objects can be tailored to meet specific business needs and have custom fields, relationships with other objects, and page layouts.

Security

Standard objects have a set of security rules and access controls managed by Salesforce. On the other hand, custom objects can have custom security rules and access controls that the administrator defines.

Data Limits

Standard objects have a maximum number of records that can be stored, determined by the Salesforce edition and the customer's license. On the other hand, custom objects can have custom data storage limits that the administrator determines.

Conclusion

In conclusion, Salesforce objects are an essential component of the Salesforce platform that allows businesses to store and manage data in a highly customizable and integrated way. Whether you track sales leads, customer information, or marketing campaigns, Salesforce objects can help you streamline your processes and make better-informed decisions.